Rolife is devoted to exploring the infinite possibilities of life and creating a cultural and creative brand that covers creative DIY, exquisite gifts and fun garage kits.
They advocate the concept of slow life to help people find a better way to free themselves from the hustle and bustle of everyday life.  

In the early days of Rolife, they had a group of science geek designers, they’re smart, passionate, and excellent. But to let them design exquisite literary DIY products which might appeal more to female and teenagers, that’s indeed a challenge. In order to create a new toy era, the designers started to read books & magazine to draw inspiration.