I’m Toy believes in creating an enduring foundation for a healthy and sustainable lifestyle. In support of this goal it specialises in multi-functional toy design; seeking clever ways to extend a toy's active lifespan. As children master one feature there are always more to discover. It's equally committed to creating toys that are safe, educational, fun and value for money. All of its toys are tested and certified to EN71 or ASTM standards by reputable. internationally recognised laboratories.
Many of its products use environmentally friendly materials like locally grown rubberwood timber; sustainably cultivated on established plantations. Its owners practice a holistic, well-being oriented lifestyle. It even leases classroom space for yoga and meditation teachers at its head office.